Introducing Our New “How They Did It” Series: An Inspiring Entrepreneurial Journey with TLC Sport’s Founder.
We’re thrilled to kick off a brand new series on the Women Work Well-Being podcast, where we dive deep into the stories of incredible women entrepreneurs and leaders to uncover the secrets behind their success. For our inaugural “How They Did It” episode, we sat down with Sarah Hanna, the founder of activewear brand TLC Sport. Sarah’s entrepreneurial journey began in the 1980s in Cairo, Egypt, where she started teaching fitness classes that quickly grew into a vibrant community. This passion for wellness and empowering women led Sarah to launch TLC Sport in the UK, where she built a thriving business by challenging industry norms and putting her customers first.
Key Takeaways:
- How Sarah identified an underserved need in the market for quality, inclusive activewear and turned it into a successful business
- The challenges Sarah faced as a woman entrepreneur, particularly in the male-dominated Middle Eastern business landscape, and how she navigated them with integrity
- Sarah’s pioneering approach to body positivity and representation, including her decision to use diverse models when it went against industry standards
- Practical advice and mindset tips from Sarah on staying true to your vision, being courageous, and not letting setbacks deter you
- Insights into the power of community and how Sarah’s fitness classes evolved into a supportive space for women to connect and empower one another
Time Key:
[00:05:00 – 00:10:00] How Sarah identified an underserved need and built a successful business
[00:13:00 – 00:18:00] Challenges Sarah faced as a woman entrepreneur and how she navigated them
[00:08:00 – 00:13:00] Sarah’s pioneering approach to body positivity and representation
[00:18:00 – 00:21:00] Practical advice and mindset tips from Sarah
[00:19:00 – 00:22:00] Insights into the power of community
Whether you’re an aspiring entrepreneur, a seasoned business owner, or simply someone seeking inspiration, this episode is packed with valuable lessons and insights that can help you forge your own path to success. Tune in now to hear Sarah’s incredible story and get the motivation you need to defy the odds and make your entrepreneurial dreams a reality.
🎧 Listen to the Full Episode Here
While it’s easy to get caught up in the hustle and bustle of life, Zoe’s message is a timely reminder that it’s okay—and even joyful—to miss out sometimes. By prioritising our own needs and embracing the Joy of Missing Out, we can lead more authentic and fulfilling lives.
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