Job Title: Marketing Director
Company: Loma Systems
Number of Direct Reports: 5
Line Manager Job Title: Director
Work Location: Farnborough UK
Salary: Competitive
Deadline: As soon as we find the right candidate but it is a position required as soon as possible
Company: Loma Systems
Interfaces:
a. Internal – Sales, R&D, Service, Finance, HR, I.T.
b. External – Customers, Marketing agencies & Suppliers
How to apply: Apply on the Loma careers website here.
1) Goal of position:
You will develop long-range marketing strategies and tactics that include branding, messaging, market research, promotion, and other activities to drive sales of Loma products and services. You will be responsible for identifying current and future market trends and customer insights that will influence the direction of our product development.
2) Responsibilities:
Through taking personal ownership and demonstrating effective team management you and your team will be responsible for:
• Formulating a cohesive global and local marketing strategies that drive sales growth to assist Loma in profitably achieving it’s sales and margin objectives.
• Uses customer segmentation, market data, and competitor intelligence to effectively position and promote the company, its products and services with internal and external stakeholders, using a comprehensive mix of digital and offline channels (i.e. email, direct mail, video, PR, advertising, events, social media, telemarketing, etc.)
• Support Customer-Back Innovation/product development through voice of customer discovery, and market research/analysis activities which influence the development of new products and services. Ensuring that product value proposition messages are effectively and consistently communicated globally.
• Champion the Loma brands and take responsibility for Loma’s online presence, ensuring consistency of brand look/feel and uses digital platforms to drive sales leads.
• Through networking and brand exposure, work to builds relationships with key market influencers.
• Tracking, analysing and reports on marketing key performance indicators and metrics, industry trends, competitor insights, etc.
• Effectively manage the global marketing team and budget. Coaching and engaging a diverse high performing team, focusing on developing and retaining the best talent.
• Support internal communication, employee engagement and corporate social responsibility events, that contribute to a great place to work and strong employer brand.
3) Position Requirements:
Essential:
• Significant experience working in a marketing and/or product management capacity, developing and implementing long term marketing strategies.
• Previous experience of managing and developing a team as well as managing budgets
• Experience working within a B2B environment and being able to clearly articulate and communicate the product value proposition.
• High level of commercial awareness and sales process
• Degree in a Marketing or other business relevant discipline
• A role model of Loma’s behaviours (Hands-on, One Team, Positive Mindset, Delivering on our Commitments, Taking the initiative) and ITW Values
• Ability and willingness to travel domestically and internationally as required.
Benefits/ What you can expect:
Competitive Salary
Hybrid role – 3 days in office, 2 days at home
Generous Company Pension
Discount Platform saving employees £000s per year.
25 Days Holiday per year
1 Paid Charity Volunteering Day per year
Cycle to Work Scheme
Work Place Nursery Benefit
Gym Discounts
Phone Discounts
Technology Savings
Eye Care Vouchers
Flu Jabs
Death in Service Benefit
Long Term Disability Benefit
Enhanced Sick Leave
Enhance Parental Leave
Training & Development
Great Company Culture
WANT TO KNOW MORE ABOUT LOMA SYSTEMS? VIST THE COMPANY PAGE.
NEXT STEPS: APPLY HERE ON THE LOMA SYSTEMS CAREERS WEBSITE
